The Underdogs, The Unknown and The Weird
KJHK is a 24-hour, student-run radio station on The University of Kansas campus. While the station has a loyal following and was ranked as the 15th best college radio station by The Princeton Review, their branding lacked consistency. The updated branding plays up KJHK’s claim as being, “the most diverse radio station on the air.” Fun illustrations help bridge the gap in their struggle to find balance between professional and traditional, rebel roots.
