As a newly launched B2B environmental science company, Envu needed a brand platform that established leadership from day one and pointed to something bigger than its product portfolio. We helped shape a vision for the future around the idea of working in partnership with the environment, a platform captured in the line “Be a Force with Nature.”

Creatively, we brought that vision to life by stripping the brand guidelines down to their most essential elements and using them to build a consistent animation system across each business segment. The result was a simple, ownable visual direction that helped Envu show up as unified, future-focused and compelling from the start.