Service is at the core of the Channel brand. Channeling Good is a yearly initiative that brings that commitment to life beyond the field, through projects designed to make a lasting impact. Since many of this year’s projects had not yet broken ground by the campaign launch, we found a creative way to tell their stories before construction began.

We paired small, personal interviews with illustrated graphics that helped visualize each project’s future impact. Through a paid content series, UGC initiated digital push, and print ads, we helped celebrate the people, places and ideas behind Channeling Good.